Is anybody truly good at context switching? Our business culture values multitasking, but our brains just aren’t built for it! Nonetheless, whether you are a manager or individual contributor, to move up in our careers we inevitably have to juggle more and more tasks of increasingly different types.
Agency life requires more context switching than other environments, and we’ve seen the good, the bad, and the ugly of these challenges. In this talk I will share practical strategies that I and my colleagues find useful for keeping track of it all: how to jump between projects and land on your feet, and how to get back into the groove faster after switching between different types of work. Teaser: the answer isn’t to try to do everything all at once!
