Google has set a deadline for the transition to Google Analytics 4, a dumpster fire of a tool that pretty much every human on the planet hates with a passion. To make things even more fun, on the day of the deadline, they are going to immediately stop collecting data in the current version of GA, which is called “Universal Analytics.” But wait, there’s more! Just to pour some more salt in the wound, Google will be DELETING your historical Universal Analytics data, WITHOUT importing it to GA4! This means that you need to act fast to start preparing your site and archiving your data for this impending disaster. In this presentation, I’ll walk you through the steps you’ll need to do to seamlessly transition to GA4 and back up your historical Universal Analytics data.
WordCamp MontclairJune 25, 2022 -- Montclair, NJ