How to Prepare for the Dreaded Google Analytics 4 Upgrade Deadline

Google has set a deadline for the transition to Google Analytics 4, a dumpster fire of a tool that pretty much every human on the planet hates with a passion. To make things even more fun, on the day of the deadline, they are going to immediately stop collecting data in the current version of GA, which is called “Universal Analytics.” But wait, there’s more! Just to pour some more salt in the wound, Google will be DELETING your historical Universal Analytics data, WITHOUT importing it to GA4! This means that you need to act fast to start preparing your site and archiving your data for this impending disaster. In this presentation, I’ll walk you through the steps you’ll need to do to seamlessly transition to GA4 and back up your historical Universal Analytics data.

Speaker

By PamAnnMarketing

Pam Aungst Cronin is the owner of Pam Ann Marketing, LLC and Stealth™ Search and Analytics. She is a widely recognized expert in SEO, PPC, analytics, and AI. Since founding her agency 15 years ago, Pam has established herself as a leading voice in the industry, with recognition as one of the “Top 10 Women in SEO” and features in 6 books, numerous podcasts, and several major media outlets. Armed with a marketing M.B.A. and over two decades of industry experience, her focus is on helping brands maximize their visibility across both search engines and AI chatbots.

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