After graduating with a Masters in Music, Derick first began a career as a music arranger and sound designer. Creating sound design for major brands cultivated an interest in other channels of creative media, leading him into various video production and editing roles.
He eventually worked his way up from a commercial editor to the head of marketing for a private umbrella cooperation, overseeing seven companies marketing efforts. With a focus on managing the online presence of his company and its subsidiaries, he facilitated many different marketing initiatives to ensure the company ranked high in the SERPs.
Derick now works as a marketing manager with a SaaS company and regularly takes on freelance SEO and Marketing clients. Always hungry to learn more to better inform his content and marketing strategies, he spends much of his time studying and implementing SEO techniques on this favorite website platform, WordPress.