{"id":19374,"date":"2024-05-07T11:40:54","date_gmt":"2024-05-07T15:40:54","guid":{"rendered":"https:\/\/montclair.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=19374"},"modified":"2024-05-20T14:24:00","modified_gmt":"2024-05-20T18:24:00","slug":"how-to-report-seo-to-people-who-dont-care-about-seo","status":"publish","type":"wcb_session","link":"https:\/\/montclair.wordcamp.org\/2024\/session\/how-to-report-seo-to-people-who-dont-care-about-seo\/","title":{"rendered":"How to Report SEO to People Who Don\u2019t Care About SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I\u2019ve been a website and consultant for decades for a client who hates technology. He hates tech so much that he has a bag over his head in his Social Media profile. <\/p>\n\n\n<p class=\"wp-block-paragraph\">In this talk, I&#8217;ll share how I\u2019ve learned to communicate the value of SEO and get the feedback I need<\/p>\n\n\n<p class=\"wp-block-paragraph\">First, I will start with soft skills. These include building trust and considering the customer\u2019s time and communication preferences. Then I\u2019ll show examples of reports and strategies I\u2019ve used to get a response from busy people. Finally, I\u2019ll share strategies for reporting bad news or disappointing outcomes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">This is for anyone who has to share search data with people who are less excited to dig into that data than we are.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/montclair.wordcamp.org\/2024\/speaker\/susan-neuhaus\/\">Susan Neuhaus<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been a website and consultant for decades for a client who hates technology. He hates tech so much that he has a bag over his head in his Social Media profile. In this talk, I&#8217;ll share how I\u2019ve learned to communicate the value of SEO and get the feedback I need First, I will [&hellip;]<\/p>\n","protected":false},"author":15106832,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1717250400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[19373],"footnotes":""},"session_track":[23],"session_category":[],"class_list":["post-19374","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 1, 2024","time":"10:00 am"},"session_speakers":[{"id":"19373","slug":"susan-neuhaus","name":"Susan Neuhaus","link":"https:\/\/montclair.wordcamp.org\/2024\/speaker\/susan-neuhaus\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/19374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/19374\/revisions"}],"predecessor-version":[{"id":20752,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/19374\/revisions\/20752"}],"speakers":[{"embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/19373"}],"author":[{"embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/sueneu"}],"wp:attachment":[{"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=19374"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=19374"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=19374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}