Track: Auditorium

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?

All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

I am a proponent of art for art’s sake, but Late Capitalism almost demands that you turn your passion into profit. In this talk, we’ll explore a variety of monetization strategies tailored for content creators, from affiliate marketing and selling digital products to setting up membership sites and managing sponsored content. Learn how to seamlessly integrate these revenue streams into your WordPress site, optimize your site for monetization, and engage with your audience. Whether you’re a blogger, artist, or educator, we’ll share practical tips and tools to monetize your content effectively and sustainably. Join us to transform your creative endeavors into a thriving online business.

Whether you’re freelancing, starting a new company, or working for others, developing your personal brand is important not only to your personal success, but to the success of the places you work and volunteer.

It’s 2024, and you work in tech – so, of course, your information is on the web. You probably have at least one social media account. And you’re on a business About Us page. And maybe you also have a blog. Or volunteer somewhere (or multiple places).

So you have a brand out there already. But what does it look like? Is it well-organized? Does it lead to the places you want it to? Does it represent you well? Or is it a chaotic mess of whatever pops into your head at any given moment?

There’s a strategy to building a brand that helps you get ahead – and in turn helps any organization you’re attached to, whether that’s your own or not.

This talk will outline how to put together a strategy to help you move ahead with building a brand that will lead to higher success.

I’ve been a website and consultant for decades for a client who hates technology. He hates tech so much that he has a bag over his head in his Social Media profile.

In this talk, I’ll share how I’ve learned to communicate the value of SEO and get the feedback I need

First, I will start with soft skills. These include building trust and considering the customer’s time and communication preferences. Then I’ll show examples of reports and strategies I’ve used to get a response from busy people. Finally, I’ll share strategies for reporting bad news or disappointing outcomes.

This is for anyone who has to share search data with people who are less excited to dig into that data than we are.

Passwords are hard. Convincing non-technical users that they should be using strong or random passwords that are different for each site is a challenge. The recent attacks on LastPass show that even if we follow “best practices” we can still get bit. Luckily, Apple, Google, Microsoft and the W3C have been working for years on a plan to kill the password, passkeys!

Passkeys are simpler, faster, and more secure than passwords. In this talk we’ll go over how passkeys work and how you can use them on your WordPress website right now to position your brand as an innovator.

Creating high-quality and engaging content is essential for driving traffic, engaging visitors, and achieving your business goals on WordPress. In this session, we’ll dive deep into content creation strategies and best practices that will captivate your audience and elevate your WordPress site to new heights.

AI meets WordPress,
In code, they both express,
Future of progress.
— ChatGPT, probably

Many of us have played with Dall-E or ChatGPT to create images, ask questions and even write haikus. It’s often obvious that the bland results are created by AI, which — for the time being, at least — can’t compete with the human brain when it comes to truly inspiring writing.

But could AI help you better showcase this writing, leaving your company’s creators, critics and copy editors with more time to hone their uniquely human talents?

At PMC, we are exploring different use cases for what we’re re-labeling assistive AI. We’re doing it on behalf of the writers and editors who excel at producing trenchant reviews and informative news stories but maybe find generating SEO to be drudgery. AI can step in to take on this and certain other responsibilities, including creating catchy headlines and doing certain kinds of editing.

This talk will outline the corporate policies surrounding AI and delve into why we decided to develop our own ChatPMC and how it is currently being used. We will also look at additional plugins currently available that can help you with SEO, titles and editing.