I’ve been a website and consultant for decades for a client who hates technology. He hates tech so much that he has a bag over his head in his Social Media profile.
In this talk, I’ll share how I’ve learned to communicate the value of SEO and get the feedback I need
First, I will start with soft skills. These include building trust and considering the customer’s time and communication preferences. Then I’ll show examples of reports and strategies I’ve used to get a response from busy people. Finally, I’ll share strategies for reporting bad news or disappointing outcomes.
This is for anyone who has to share search data with people who are less excited to dig into that data than we are.