All About You: Unleashing the Power of Personal Branding

Whether you’re freelancing, starting a new company, or working for others, developing your personal brand is important not only to your personal success, but to the success of the places you work and volunteer.

It’s 2024, and you work in tech – so, of course, your information is on the web. You probably have at least one social media account. And you’re on a business About Us page. And maybe you also have a blog. Or volunteer somewhere (or multiple places).

So you have a brand out there already. But what does it look like? Is it well-organized? Does it lead to the places you want it to? Does it represent you well? Or is it a chaotic mess of whatever pops into your head at any given moment?

There’s a strategy to building a brand that helps you get ahead – and in turn helps any organization you’re attached to, whether that’s your own or not.

This talk will outline how to put together a strategy to help you move ahead with building a brand that will lead to higher success.

Presented byMichelle Frechette

By Michelle Frechette

Michelle Frechette is the Director of Community Engagement for StellarWP at Liquid Web.

Michelle was called "The busiest woman in WordPress," by Matt Mullenweg at WCUS 2022.

In addition to her work at StellarWP, Michelle is the Podcast Barista at WPCoffeeTalk.com, cofounder of underrepresentedintech.com, creator of WPSpeakers.com creator of wpcareerpages.com, the Executive Director at PostStatus.com, co-host of the WPMotivate podcast, co-host of the Audacity Marketing podcast, host of the WP Constellations podcast, author, and a frequent organizer and speaker at WordPress events.

Michelle lives outside of Rochester, NY where she’s an avid nature photographer. You can learn more about Michelle at meetmichelle.online.

Director of Community Engagement at StellarWP
Director of Community Relations at Post Status
Creator of WPCareerPages.com and WPSpeakers.com
Organizer: WordCamp US 2019, 2020, 2021, 2022, 2023
Organizer, WordCamp Europe 2022
Organizer: WordCamp Buffalo 2016, 2018, 2019, 2023
Organizer: WordCamp Rochester 2016, 2017, 2018, 2023, 2024
Organizer: Rochester WordPress User Meetup
Organizer: WordFest Live 2021, 2022
Organizer: WP Career Summit 2022
WordCamp Mentor
WordPress Photo Team
Podcaster: WPCoffeeTalk.com, Underrepresented In Tech, WPMotivate, WP Constellations

Speaking History:
(2024) WordCamp Asia; WordCamp Montclair; WordCamp Canada. (2023) WordCamp Asia; WordCamp Phoenix; WordCamp Europe; WordCamp Montclair; WordCamp Buffalo; WPCampus; WordCamp Rochester, WordCamp Montreal. (2022) WordCamp Montclair; Atarim Digital Agency Summit. (2021) WordCamp India; WordCamp Northeast Ohio; WordCamp Santa Clarita Valley, WordCamp Taiwan. (2020) WordCamp Miami; WordCamp Kent; WordCamp Denver. (2019) WordCamp Buffalo (keynote); WordCamp Hamilton; WordCamp Kent (keynote); WordCamp Ottawa; WordCamp Montreal, WordCamp Rochester; WordCamp Niagara. (2018) WordCamp San Diego; WordCamp Buffalo; WordCamp St. Louis; WordCamp Kent, WordCamp Boston, WordCamp Hamilton, WordCamp Rochester, WordCamp Montreal. (2017) WordCamp Portland, Maine; WordCamp Ottawa; WordCamp Montreal, WordCamp Toronto, WordCamp Providence, WordCamp Rochester. (2016) Hiring Your New Superintendent: Process, Stakeholders, and Applicants, Oh My!, New York State School Boards Association Annual Convention and Tradeshow in Buffalo, NY; The Hidden Features of WordPress, WordCamp Buffalo, WordCamp Ottawa, WordCamp Toronto, WordCamp Pittsburgh; Writing Better Email, Genesee Valley BOCES District Clerks Conference; (2015). Effective School Board Study Sessions, New York State School Boards Association’s Annual Convention and Tradeshow in New York City, NY; (2010). Board Self-Evaluation - How Are We Doing? New York State School Boards Association’s Annual Convention and Tradeshow in New York City, NY; (2013-2016) Rochester Business Alliance/Greater Rochester Chamber of Commerce: Customer Service, Writing, Business Communication, Presentation Skills, Listening Your Way to Increased Productivity.