The Art of the Pitch: Selling your WordPress Solutions

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?

All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Presented byLaura Byrne

By Laura Byrne

Laura started off her career with educational non-profits, where marketing was part of everyone's job description. After dabbling in in Microsoft FrontPage for a few years, Laura found WordPress in 2006 when she and a friend decided to build a website with a blog and forum for fans to discuss a then little-known book called Twilight. What started out as an obscure website, rapidly grew into the most popular Twilight website on the internet with millions of visitors each day from around the globe.

Thrust into a vortex of viral website management meets Hollywood, Laura's marketing arsenal exponentially grew, as she hit the ground running with new skill sets in SEO, social media strategy, podcasting, event management, and more.

These days, Laura works for WebDev Studios. She’s created/written content for over 50 WordPress sites mostly in the non-profit and entertainment worlds.

Laura currently resides in North NJ

WordCamp Montclair, NJ 2024 is over. Check out the next edition!