{"id":774,"date":"2023-05-13T12:00:32","date_gmt":"2023-05-13T12:00:32","guid":{"rendered":"https:\/\/montclair.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=774"},"modified":"2023-07-03T16:19:53","modified_gmt":"2023-07-03T20:19:53","slug":"build-your-online-presence-5-brainstorming-exercises-to-develop-your-content-strategy","status":"publish","type":"wcb_session","link":"https:\/\/montclair.wordcamp.org\/2023\/session\/build-your-online-presence-5-brainstorming-exercises-to-develop-your-content-strategy\/","title":{"rendered":"Build Your Online Presence: 5 Brainstorming Exercises To Develop Your Content Strategy"},"content":{"rendered":"\n<p>Successful content marketing does not happen overnight.<\/p>\n\n\n\n<p>In this workshop, we will take a step back from actual content creation and dig deep into the foundation of your brand. After all, all great content begins with understanding who YOU are as an entrepreneur and the value of your business.<\/p>\n\n\n\n<p>We will:<\/p>\n\n\n\n<p>&#8211; Discover the purpose for developing an online presence<br>\n&#8211; Consider our core messaging on our website, social media, and email.<br>\n&#8211; Identify our unique selling proposition<br>\n&#8211; Discuss competition and how to learn from their content<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/montclair.wordcamp.org\/2023\/speaker\/femi-lewis\/\">Femi Lewis<\/a><\/span><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"580\" height=\"327\" src=\"https:\/\/www.youtube.com\/embed\/Wk4gm8OKd6s?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Successful content marketing does not happen overnight. In this workshop, we will take a step back from actual content creation and dig deep into the foundation of your brand. After all, all great content begins with understanding who YOU are as an entrepreneur and the value of your business. We will: &#8211; Discover the purpose [&hellip;]<\/p>\n","protected":false},"author":20964612,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1687630500,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[773],"footnotes":""},"session_track":[1079861],"session_category":[1079863],"class_list":["post-774","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-content","wcb_session_category-business-content"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"June 24, 2023","time":"2:15 pm"},"session_speakers":[{"id":"773","slug":"femi-lewis","name":"Femi Lewis","link":"https:\/\/montclair.wordcamp.org\/2023\/speaker\/femi-lewis\/"}],"session_cats_rendered":"Business\/Content","_links":{"self":[{"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/774\/revisions"}],"predecessor-version":[{"id":1202,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/774\/revisions\/1202"}],"speakers":[{"embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/773"}],"author":[{"embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/femiwrites"}],"wp:attachment":[{"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=774"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/montclair.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}