Getting Away from Google: Open Source Analytics in WordPress

Google Analytics is free because it uses your site data to build better ad tech. Governments have figured this out and now you’re responsible for the technical debt of making your site compliant. By moving away from Google as your primary analytics source to an open-source version, you can respond to market changes efficiently. I’ll walk through how Google Analytics works, how alternatives work, and the process involved in making the switch.

Speaker

• Victor Ramirez